Analytics: Timothy Gardner, Jacob Stillman | Creative Direction & Design: Rodney Chan
Programs Used: Photoshop, Illustrator, Keynote
NBA ALL-STAR 2022
Collaborating with our talented analysts, I created this infographic that highlights the TV and social media performance of the always fun and much-viewed NBA All-Star Weekend events in 2022. Coming off the heels of the NBA celebrating its 75th anniversary, I wanted to highlight the brilliance of the game and its evolution. I started with the icy image of Trae Young but found myself not wanting to leave out the dynamic DeMar DeRozan nor the revolutionary Stephen Curry so I decided to create "collector's editions" of this infographic. Versions 1, 2 and 3 would be sent out to different clients and could be "traded" like collectible trading cards.