Creative Direction & Design: Rodney Chan | Analytics: Timothy Gardner, Jacob Stillman
Programs Used: Photoshop, Illustrator, Keynote
NBA ALL-STAR 2022
Partnering with our analytics team, I created an infographic breaking down the TV and social performance of the NBA All-Star Weekend in 2022—always one of the league’s most entertaining events. With the NBA fresh off its 75th anniversary, I wanted the creative to celebrate the game’s evolution. I started with an icy Trae Young visual, but couldn’t resist giving DeMar DeRozan and Stephen Curry their shine too. So the project became a set of “collector’s edition” infographics—three versions sent to different clients, trading-card style.