US OPEN X EMMA RADUCANU

With the ultimate green light and a heavy dose of inspiration, I really wanted to tell a visual story with the creative direction. Already a fan of Emma Raducanu's and intimate knowledge of the tournament grounds, I sought out to bring viewers on a journey just as Emma did throughout each round en route to her first Grand Slam. There was one thing that Emma mentioned in post match interviews that really stuck out to me and became the foundation for the creative on this infographic and that was her having to cancel flight tickets after every round because she had assumed she would be going home that respective round. So I created a one way ticket back home and tore it up for her.