US OPEN X EMMA RADUCANU

With full creative freedom and a spark of inspiration, I knew the direction needed to feel like a story you could experience, not just look at. As a longtime Emma Raducanu fan, the goal was to take viewers on the same ride she went on—round by round—all the way to her first Grand Slam. But the spark that really lit the whole concept? Something Emma said in her post-match interviews: she kept booking flights home after every round, assuming she’d be out. That tiny detail was too good not to build on. So for the infographic, I designed a one-way ticket home—and then ripped it in half for her victory lap.